His t-shirts, posters and mugs – available at the Pure Breed Revolution website – all feature fantastic Soviet propaganda-style dog imagery. The home page’s introduction explains the premise behind his art:
You probably realize that you are a mere servant to your dog, and obey their every command … Now you can show allegience to your dog’s breed, and support their diabolical World-Domination plot , with Obey the Pure Breed! propaganda featuring dog poster art by Kevin McCormick.
The site also includes spoof news, plotting the progress of the canine plan to take over the world.
Thanks to Jono Bacon for spotting this.